None of the countries from MEA or LATAM figured among top 10 for iPhone X shipments.USA and China alone contributed to more than half of the total iPhone X shipments.For Apple, iPhone X contributed to almost one third of the total iPhone shipments and half of total iPhone revenues since launch.However, both the models generated almost similar revenues during the first ten months after launch and iPhone X on track to surpass iPhone 6 in terms of revenues if we account for remaining months of shipments if any.It took iPhone X ten months to cross 60 million shipments but iPhone 6 was the fastest model so far to achieve the same feat in six months from launch.It is therefore hard to deem iPhone X a failure.Įxhibit 3: Cumulative iPhone X Shipments by Top 10 Countries Aug ‘18 So while iPhone X didn’t help Apple to substantially grow its user base, it handsomely contributed to both the top and bottom line, and Apple’s market cap. However, in markets outside China, iPhone X did well despite the high price-tag, remaining popular across developed markets like the USA, Japan and parts of Western Europe.
IPHONE X PORTAL 2 ANDROID
In our consumer survey at the launch of iPhone X, Chinese iPhone users expressed strong purchase intentions towards the iPhone X (see here), but low among Android users.
iPhone X shipments have been skewed towards traditionally stronger iPhone markets like USA, Japan, China, which contributed to almost two-thirds of the total iPhone X shipments. Demand for the expensive iPhone X was modest in most of the emerging markets where older-generation iPhones remain popular. However, demand in China only picked-up later, after the New Year, thanks to promotions and offers. It was even the #1 best selling model in many developed markets for the initial couple of quarters.
The iPhone X has been well received in the US market with demand reaching an all-time high during the initial months of launch. iPhone X is therefore also a factor in Apple becoming the first trillion-dollar company.Įxhibit 2: iPhone X Road to “Revenue Super Cycle” Both iPhone 6 and iPhone X generated almost similar revenues of USD 62 Billion across a similar period (first 10 months). So, while the fabled volume super-cycle has not materialized, Apple has actually delivered a revenue super-cycle, posting record iPhone revenues and Average Selling Prices (ASPs) since the iPhone X launch. However, iPhone X which drove a completely radical new design language helped Apple to command a significantly higher Average Selling Price (ASP) at a point when the overall smartphone market was beginning to saturate. iPhone 6 shipped 30 million more units than iPhone X during its first 10 months of sales, so iPhone X missed the “volume Super Cycle”.Įxhibit 1: iPhone X missed the iPhone 6 level “Volume Super Cycle” By comparison, during the iPhone 6 Super Cycle, Apple took only six months to achieve similar volume, post 2014 launch.
Cumulative shipments of iPhone X reached 63 million units within ten months of its launch ending August 2018.
IPHONE X PORTAL 2 DOWNLOAD
Sample design is not included in the download file.Cumulative shipments for iPhone X reached 63 Million units by end of Aug 2018 lower than iPhone 6 for similar period since launch but on track to be the most successful revenue and profit generating iPhone ever.Īccording to the latest research from Counterpoint’s Market Monitor service, iPhone X has helped Apple to achieve a revenue super-cycle instead of a volume super-cycle. This mockup is available for purchase only on Yellow Images. Enjoy the premium quality of this mockup! The high resolution of this mockup (6000 x 6000 pixels, 300 dpi) allows it to be used for commercial purposes. There is an option to switch off drop shadow. You can reduce highlights on the screen by decreasing opacity of screen highlights layer. The black frame between the screen and the case is not recolorable. There are no predefined colors – you can choose any color you like. You can change color of the iPhone’s cases by using a special layers. The dimensions of the screen correspond to the iPhone X resolution (2436 x 1125 pixels). Discover the entire Mockups Collection ">
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